Paranormal Activity 3 Scares Up Huge $54M Debut

First Launched: October 23, 2011 1:48 PM EDT Credit: Vital Pictures Caption A scene from 2011s Paranormal Activity 3LOS ANGELES, Calif. -- Paranormal Activity 3 didnt go bump inside the evening. It made lots of noise within the box office getting an archive-setting, $54 million opening. The Next film in Vital Pictures low-budget fright franchise, which was No. one in this area office, had the finest debut ever for just about any horror movie, according to Sunday studio estimations. It broke the last record part two set this past year with $40.7 million. It's also the finest opening ever with an October release, topping the $50.35 million Paramounts Jackass 3d made a year ago. Paranormal Activity 3 can be a prequel, while using discovery of disturbing home-movie footage from 1988. Henry Joost and Ariel Schulman, who made the creepy documentary Catfish, needed over pointing duties this time around around. Don Harris, Paramounts leader of distribution, mentioned the studio wanted part three would simply perform a lot better than part two. The initial Paranormal Activity, having its reported $15,000 budget, increased to become phenomenon this past year through evening time tests and individual to individual. Harris thinks this installment succeeded due to the fact its really the most effective movie in the three. He noted it be a huge hit to have an older crowd, with 47 percent over the age of 25 compared to forty percent for Paranormal Activity 2. Strong reviews also aided, he mentioned, plus a rave from Time magazine. And basically, horror movies simply play better in the packed theater. Ultimately, it'll reach why theres still a theatrical business, why people still go to the movies, Harris mentioned. You need to laugh in the group, you need to be frightened in the group, people would rather cry in the group at night time where nobody are able to see them crying. Its all the reason movie theaters exist which genre is actually within the forefront. Paul Dergarabedian, box-office analyst for Hollywood.com, mentioned he was expecting Paranormal Activity 3 later on in around $35 million for your weekend, because of the very fact most beginners are actually underperforming this fall. This brand can be as solid since the Twilight brand or perhaps the Jackass brand. You will discover certain brands that merely transcend any kind of box-office rhyme or reason. They just resonate, Dergarabedian mentioned. They're shot in somebody's house, they are like theyre shot getting a house video recorder, those just interact with it. Last days No. 1 release, the advanced boxing robot adventure Real Steel, fell to second place. It made $11.3 million for just about any domestic total of $67.2 million. Worldwide, the Disney movie makes $153.3 million. Among the other new releases now, Summit Entertainments 3-D version in the Three Musketeers showed up fourth place with $8.8 million. And Universals Johnny British Reborn, a follow-up for the 2003 spy parody starring Rowan Atkinson, opened up up at No. 8 with $3.8 million. Nonetheless its already a massive hit worldwide, getting made $104.5 million up to now. In limited release, the considerably acclaimed mental thriller Martha Marcy May Marlene made $137,541 on four screens in NY and La. Thats a hefty $34,385 per screen average, according to Fox Searchlight. Thought ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Hollywood.com. Where available, latest worldwide amounts may also be incorporated. Final domestic figures will probably be released Monday. 1. Paranormal Activity 3, $54 million. 2. Real Steel, $11.3 million. 3. Footloose, $10.85 million. 4. The Three Musketeers, $8.8 million. 5. The Ides of March, $4.9 million. 6. Dolphin Tale, $4.2 million. 7. Moneyball, $4.05 million. 8. Johnny British Reborn, $3.8 million. ($13.5 million worldwide.) 9. The Main One Factor, $3.millions of. 10. 50/50, $2.8 million. Copyright 2011 with the Connected Press. All rights reserved. These elements is probably not launched, broadcast, rewritten or redistributed.